For the first time in a while I feel optimistic for the upcoming year. We are busier than normal at this time of year, so I feel 2012 will be even better, and might show a quicker start to the selling season. We have some new things coming up and I'd like to briefly go over them here.
There's a new team in town
I have already introduced my husband Jimmy Herter and my son Matt Orr. Jimmy got licensed last year and is now a Broker. My son Matt has helped us out on and off over the years and he has committed to giving us more time. Matt is our "new" photographer with his new camera. Our photos have always received compliments from happy sellers, but we've now kicked them up a notch.
We have a new newsletter
Every year I start out writing my custom newsletters and do good sending them out until things get busy and I can't keep up. I've actually gotten phone calls asking me where the newsletter is? I was happy that they were missed, but I felt guilty not being able to keep up.
We have decided to set a goal of a quarterly snail mail newsletter and we will keep in touch with our friends, family, past and future clients in other ways during the year. Because my newsletters are created by me, it takes up a lot of time. I haven't found a pre-made canned newsletter that I would want to send. So we'll commit to 4 a year and if it runs smoothly with our new team we might increase that to 6 issues a year. We'd love to be able to put one out every month but I have other ideas for mailers so we'll see how it goes.
We have a new territory
About a year ago we moved from Oak Lawn to the Homer Glen/Orland Park area. We have an Orland Park address but we're truly in Homer Glen. We've always worked in this area but it was on the perimeter of how far we'd go. Now it is our back yard and we want to focus on this area for new listings.
If you live outside the general area (our main towns will be Homer Glen homes, Lemont, Lockport, Mokena, Orland Hills, Orland Park and Palos Park), don't think we can't work with you. Call us first and let us know where you're looking to buy and/or sell and if we can't help you we will find you a great local agent who will.
We have a new marketing plan
Customer service and thinking out-of-the-box has always been our modus operandi, and we have put together an unsurpassed marketing program for our listings. We'll be writing about some of them in the future and introduce our techniques individually.